About Hrad

Welcome to HRAD — where elevated comfort meets unapologetic self-expression.

Born from a vision to create timeless essentials that feel as good as they look, HRAD isn’t just a clothing brand — it’s a movement toward comfort without compromise. Every piece we create is made to celebrate individuality, confidence, and quiet luxury.

Founded by a trio of seasoned creatives — designer Jigisha Ashani (12+ years in fashion), finance strategist Yash Rawat, and cultural marketer Ankit Yadav — HRAD is built at the intersection of craft, clarity, and creativity. Together, we’re reshaping loungewear for a new generation — inclusive, premium, and purpose-driven.

We obsess over the small things: handpicked fabrics, tailored fits, and subtle details that speak volumes. Our collections are gender-neutral by design, and intentionally crafted for all bodies — because luxury should be for everyone.

Our philosophy is simple:
Be comfortable. Be seen. Be unapologetically you.

Whether you're staying in or stepping out, HRAD gives you the freedom to feel elevated, every day.